Dr. Hedda Martina Šola is listed in the international encyclopaedia “Hübners Who is Who in Croatia” (2015) as one of the leading marketing experts in the Republic of Croatia. Her name is linked to several visual identities of Cities and Municipalities, as well as strategic marketing plans, brands and strategies. She wrote Croatia’s first book on neuromarketing titled, Neuromarketing Armoury. Her books have been translated into two foreign languages, they are used for studies at universities and are sold in Croatia, the USA and EU countries. She has advised more than 100 companies of various kinds, and published more than 30 scientific and professional study articles. She is employed at the University of Herzegovina as an Assistant Professor in the field of marketing, and is a permanent expert witness for marketing and intellectual property rights cases.